Introduction
Nexus Clubs wanted to enhance its premium, family-focused member spaces with modern interactive experiences that encourage children to create, move, compete, and play.
With locations in New York, London, and Albany Resort in The Bahamas, the organisation needed reliable digital attractions that could support frequent daily use while delivering an engaging experience for children across different age groups.
Interactive365 supplied and supported a carefully selected range of immersive digital interactive solutions across all three sites. Although each location received a different product mix, the installations created a consistent approach to interactive family entertainment across the wider Nexus Clubs portfolio.
The Brief
Nexus Clubs needed interactive attractions that could complement the premium environment of its international member spaces.
The selected products needed to:
- Appeal to children across a broad age range
- Encourage physical activity and movement
- Include creative and competitive experiences
- Perform reliably in high-traffic environments
- Work within different room sizes and club layouts
- Create a consistent experience across multiple international sites
- Be supported after installation
The project required more than installing identical equipment at every venue. Each location needed a product mix suited to its available space, visitor requirements, and preferred type of engagement.
The Challenge
The main challenge was delivering a unified interactive experience across three geographically separate locations with different spatial and operational needs.
A product that works well in a large resort activity zone may not be the best choice for a compact central-city club. Interactive365 therefore needed to select experiences that could support the individual requirements of each location while maintaining a consistent standard across the Nexus Clubs brand.
The project needed to balance three core priorities:
Reliability: The installations had to withstand frequent use in busy family environments.
Variety: The collection needed to include creative, fitness-based, and competitive experiences.
Flexibility: Different combinations of products were required for New York, London, and Albany.
Planning the Multi-Site Interactive Experience
Interactive365 approached the Nexus Clubs project as a curated multi-site rollout rather than a standardised installation.
The team selected a different combination of products for each location:
- New York: Digital Sketch, AR Air Hockey, and iWall
- London: AR Air Hockey and iWall
- Albany Resort, The Bahamas: AR Air Hockey, iWall, Jumplings, and cycloBEAT
This approach allowed each club to make effective use of its available space while still contributing to a wider, internationally consistent interactive experience.
New York: Combining Creativity, Fitness and Competitive Play
The New York Nexus Clubs location features three distinct interactive attractions: Digital Sketch, Augmented Reality Air Hockey, and the iWall interactive fitness wall.
Together, these installations create a varied experience that supports three different forms of engagement:
- Creative participation through drawing and digital animation
- Competitive play through augmented reality air hockey
- Physical movement through interactive fitness games
This variety allows children with different interests and energy levels to find an activity that suits them.
Bringing Children’s Drawings to Life with Digital Sketch
The Digital Sketch interactive drawing experience gives children the opportunity to colour a character template, scan their artwork, and watch it appear on a large interactive wall.
Once displayed, the newly created character moves within the digital scene and can be interacted with by visitors. The product therefore transforms a familiar colouring activity into a shared digital experience.
For the New York club, Digital Sketch adds a quieter creative activity alongside the more energetic fitness and competitive games. It also allows children to contribute something personal to the interactive environment.
Adding Competitive Play with Augmented Reality Air Hockey
The Augmented Reality Air Hockey installation combines a physical air hockey table with interactive projection.
Players use real paddles and a physical puck while digital graphics and game elements are projected onto the playing surface. Interactive365’s AR Air Hockey system currently includes five game options and can be configured for free play or payment-based operation.
At Nexus Clubs, the product creates a fast-paced competitive activity that children can enjoy together.
Encouraging Movement with the iWall
The iWall interactive fitness wall offers a collection of movement-based games designed to encourage whole-body activity.
Interactive365 supplies and supports the iWall as part of its curated product range. The platform was originally developed by CSE Entertainment and is designed for education, leisure, and family entertainment environments.
At the New York location, the iWall complements Digital Sketch and AR Air Hockey by adding a stronger fitness and movement component to the overall play space.
London: Maximising Engagement in a Central-City Club
The London Nexus Clubs location features Augmented Reality Air Hockey and the iWall interactive fitness wall.
This compact product combination was selected to maximise engagement within a busy central-city club environment. Both installations provide active, competitive experiences while offering durable and relatively low-maintenance entertainment for a broad age range.
The two attractions serve different but complementary purposes:
AR Air Hockey supports face-to-face competition and quick gameplay.
iWall supports whole-body movement through a selection of digital fitness games.
Together, they create a strong interactive zone without requiring a large collection of separate installations.
Albany Resort: Creating a Multi-Activity Interactive Zone
The Albany Resort location in The Bahamas received the most extensive collection of interactive products.
The installation includes:
- Augmented Reality Air Hockey
- iWall interactive fitness wall
- Jumplings motion-based jumping game
- cycloBEAT interactive cycling experience
This broad product mix creates a multi-activity zone that supports competitive gameplay, jumping, cycling, fitness challenges, and high-energy physical interaction.
Supporting Whole-Body Play with Jumplings
Jumplings is a high-energy, movement-based game designed to get children jumping, moving, laughing, and competing.
The product was created by SisyFox and is supplied and supported by Interactive365 as part of its curated product range. It was selected for its ability to deliver instant engagement and durable performance in high-traffic family and leisure environments.
At Albany Resort, Jumplings adds an energetic whole-body activity that complements the competitive AR Air Hockey and fitness-based iWall.
Turning Exercise into a Rhythm Challenge with cycloBEAT
cycloBEAT adds another type of physical interaction to the Albany installation by transforming cycling into a rhythm-based digital challenge.
Rather than presenting exercise as a conventional fitness activity, cycloBEAT combines cycling with visual timing and game mechanics. This helps make movement feel more playful and suitable for an interactive family club environment. The Nexus Clubs case study identifies cycloBEAT as part of Albany’s broader multi-activity zone.
Creating a Balanced Mix of Activities
A key strength of the Nexus Clubs installation is the variety of experiences available across the three locations.
The product selection supports:
- Creativity through Digital Sketch
- Competition through AR Air Hockey
- Fitness and coordination through iWall
- Jumping and whole-body movement through Jumplings
- Cycling and rhythm-based activity through cycloBEAT
This variety allows the clubs to offer more than one form of digital interaction. Children can move between creative, social, competitive, and physically active experiences depending on their interests.
Supplying Reliable Interactive Products Internationally
The Nexus Clubs project also demonstrates how Interactive365 can support installations across multiple countries and venues.
Through its plug-and-play interactive solutions, curated product range, and equipment installation and maintenance, Interactive365 can help organisations select interactive products suited to their audience and environment.
Interactive365’s service covers the planning, installation, configuration, and continued support required to keep interactive equipment operating effectively.
The Result
Interactive365 delivered a coordinated series of installations across Nexus Clubs in New York, London, and Albany Resort in The Bahamas.
Each venue received a product combination suited to its individual requirements:
- New York combines creativity, activity, and competitive play
- London provides a compact selection of fitness and competitive experiences
- Albany delivers a broader multi-activity zone with jumping, cycling, fitness, and gaming
The completed project gives Nexus Clubs a consistent international approach to interactive family entertainment while allowing each location to retain a product mix appropriate for its space and visitors.
Why This Project Matters for Premium Family Clubs and Resorts
Premium family clubs need attractions that appeal to children without compromising the quality, appearance, or reliability expected from a high-end venue.
The Nexus Clubs project demonstrates how immersive digital interactive solutions can help clubs and resorts create modern activity zones that offer more than passive screen-based entertainment.
For family clubs, resorts, leisure centres, hotels, and membership venues, multi-site interactive installations can support:
- More varied children’s activities
- Greater opportunities for physical movement
- Creative and competitive play
- Better use of compact activity areas
- A consistent experience across multiple venues
- Activities for different ages and interests
- Reliable entertainment for high-traffic environments
The project also demonstrates the value of selecting products according to each venue rather than applying the same installation to every site.
Are You Planning Interactive Installations Across Multiple Locations?
Interactive365 creates and supplies immersive digital interactive solutions for family clubs, resorts, leisure centres, hotels, visitor attractions, education spaces, and family entertainment venues.
Its services include interactive content creation, plug-and-play interactive solutions, creative concepts for interactive experiences, and equipment installation and maintenance.
Available products include Digital Sketch, Augmented Reality Air Hockey, the iWall interactive fitness wall, and Jumplings.
Whether you are developing one family activity space or coordinating installations across multiple international venues, Interactive365 can help select, install, and support a solution suited to your audience and operational requirements.
Planning a multi-site interactive project? Contact Interactive365 to discuss your venues, audience, and installation requirements.
FAQ
What did Interactive365 install for Nexus Clubs?
Interactive365 supplied and supported interactive attractions for Nexus Clubs locations in New York, London, and Albany Resort in The Bahamas. The installations include Digital Sketch, AR Air Hockey, iWall, Jumplings, and cycloBEAT.
Which interactive products are installed at Nexus Clubs New York?
The New York location includes Digital Sketch, Augmented Reality Air Hockey, and the iWall interactive fitness wall.
Which interactive products are installed at Nexus Clubs London?
The London location includes Augmented Reality Air Hockey and the iWall interactive fitness wall. The compact combination was chosen to support active and competitive play within the central-city club environment.
Which products are installed at Albany Resort in The Bahamas?
The Albany Resort location includes Augmented Reality Air Hockey, the iWall interactive fitness wall, Jumplings, and cycloBEAT.
What is Digital Sketch?
Digital Sketch is an interactive drawing experience. Children colour a template, scan it, and watch their creation appear and move within a projected digital scene.
How does Augmented Reality Air Hockey work?
Augmented Reality Air Hockey combines a real puck and paddles with interactive projection displayed on the playing surface. Players must respond to both the physical game and its digital elements.
What is the iWall?
The iWall is an interactive fitness wall offering movement-based digital games. It is designed for leisure, education, and family entertainment environments.
Who can benefit from multi-site interactive installations?
Multi-site interactive installations are suitable for family clubs, resorts, hotels, leisure centres, sports facilities, visitor attractions, education providers, and family entertainment businesses operating across more than one venue.
